01
The moment
The ten seconds before and after the drop. Faces, hands, the crowd singing a melody with no words. Shot from the floor, not the booth.
3am in Paris, 8,000 people, not one phone in the air
Narrative seedingClipping
Two million people stream Swimming Paul every month and his live clips pull half a million plays each on an account with 3,000 followers. The footage already works. It just never leaves his own channels. This plan puts it on hundreds of other people's.
We pulled Paul's public numbers before writing a line of this. They make the case for exactly the plan you described: third parties, not his own profile.
Median plays across his last 10 videos. Two of them passed 2.4M. All of it is crowd and live footage, posted to 3,046 followers.
Median likes on the 12 posts on his grid, all carousels, on 57,441 followers. The profile is quiet compared to the rooms he plays.
Monthly listeners on Spotify today, with support from Pete Tong and Danny Howard on Radio 1 and a Tiësto collaboration in the catalog.
Plus Tomorrowland, Portola, CRSSD, Dour, Igloofest and a North America and Australia run. The rooms are full. The internet hasn't caught up.
Not a DJ behind the decks. Five recurring formats, each with its own home on the internet, so the same night of footage becomes five different reasons to ask who he is. We rotate them weekly and double down on whichever one over-indexes.
The ten seconds before and after the drop. Faces, hands, the crowd singing a melody with no words. Shot from the floor, not the booth.
His anonymity is the hook, not the problem. Every post ends on the same question and the comments answer it for us.
VHS grain, tape damage, timestamps. He already does this himself (VHS RAVE, "Archives on a VHS"). We make it a series the pages can own.
Melancholy meets the dancefloor. Built for the 25+ audience you asked for: text-led edits, Sunday feelings, the friend who dragged you out.
Every post runs on his official audio, so the sound page grows with the campaign and the catalog rides along. New music slots in without a new plan.
Meta ads and Tier 1 playlisting come in at Level 3. Everything else is an accelerator you can add at any level. Same services and same rates as pricing.artistinfluence.com. Nothing here is invented for this deck.
Hand-picked fan, culture and nightlife pages post Paul's moments as their own content. The page's audience does the discovering.
Our 55,000 member creator community cuts and posts hundreds of edits per campaign across TikTok, Reels and Shorts. Priced per thousand views, so volume is guaranteed.
The largest SoundCloud repost network in dance music, reaching 50M+ US based listeners. Keeps the catalog, mixes and edits moving in the scene that books him.
You asked to see what scales. Every level runs all five formats and the same weekly rhythm. What changes is how many pages, how many clips, and whether Meta ads and playlisting come in. Prices in USD.
Prove the formats. Enough volume to see what over-indexes, not enough to feel everywhere yet.
| Narrative seeding4 to 6 page placements a month | $1,500 |
| Clipping1,000,000 views guaranteed | $2,000 |
| SoundCloud reposts10M reach, one track or mix | $300 |
Every format live every week. This is the level where the scene starts noticing the same name in different places.
| Narrative seeding8 to 12 page placements a month | $3,000 |
| Clipping2,000,000 views guaranteed | $4,000 |
| SoundCloud reposts20M reach, one track or mix | $600 |
Adds Meta ads that turn the reach into followers on his own Instagram, and Tier 1 playlisting so the streams grow with the noise.
| Narrative seeding12 to 18 page placements a month | $4,500 |
| Clipping3,000,000 views guaranteed | $6,000 |
| Meta ads, Instagram growth$2,000 ad spend plus 30% management | $2,600 |
| Tier 1 Spotify playlisting100,000 streams guaranteed, NA and EU | $2,200 |
| SoundCloud reposts20M reach, one track or mix | $600 |
Placement counts depend on the pages we pick together; two big pages can cost what six mid-size pages cost, and fit beats size. Clipping views and playlisting stream goals are guaranteed. Seeding views are reported, not guaranteed, and have run well past the paid media on recent campaigns. At Level 3, $2,000 a month is Meta ad spend and $600 is the published 30% management on spend up to $5,000, with a one-time $200 setup in month one and no creative fee. Levels can move up or down at any monthly re-brief. Accelerators are billed on top at the rates above.
Same cadence at every level. You see everything before it goes out and everything after it does.
We pull from your footage drive, cut the week's formats, write captions in the voice of each page, and send you the page list and the clipper brief for a yes.
Seeding goes live on the approved pages. Clipping launches on the same moments with 3 to 5 edit types. SoundCloud repost chain runs on the month's track or mix.
Weekly readout: which format, which page and which edit type is over-indexing. We shift the remaining budget toward it. This is the "clever, not volume" part.
Second seeding wave on the winners. Monthly report with every placement, every clip and the numbers behind them. Re-brief for next month, including the level.
Five formats, two full cycles. By the end of month two we know which two or three formats the scene responds to, and which pages and edit types carry them. That is the point where you told us you'd commit to six months. We build the plan so that decision is easy.
Winning formats get most of the budget. New music slots into the sound format without a new plan. At Level 3, the Meta ads point the people who watched those moments at his own profile, and the monthly playlisting makes sure the streams grow with the noise. The goal by month six: Paul's name shows up in five different corners of a 25+ feed in the same week, and none of them look like an ad.
Every seeded post and every clip lands in your client portal with views, posting velocity, engagement and edit type, plus the invoices. No monthly PDF you have to trust.
You offered a call. Let's take it: 30 minutes to walk the formats, pick the starting level, and lock the first page list. We can be live inside a week of getting the footage.